Craft Sportswear: Race Rebel SS22
How can we know our true potential if we are unwilling to go too far? It’s okay to wander, to get lost, to not fit inside a box, to color outside the lines. It’s perfectly okay to crash, to stumble in darkness, to fail forward. Because this is how you grow. How you create. Eyes up. Stout heart. Let’s rage. - Tommy Rivs
How can we know our true potential if we are unwilling to go too far? It’s okay to wander, to get lost, to not fit inside a box, to color outside the lines. It’s perfectly okay to crash, to stumble in darkness, to fail forward. Because this is how you grow. How you create. Eyes up. Stout heart. Let’s rage. - Tommy Rivs
The "Race Rebel" campaign for Craft Sportswear was all about breaking away from the ordinary. The client wanted something truly special that stood out from the norm—something that would resonate with runners who don’t just follow the path but create their own. We focused on capturing that rebellious spirit through bold designs and dynamic visuals. Every element was carefully crafted to reflect the essence of a race rebel: daring, driven, and unapologetically unique.
